/ BRAND IDENTITY
/ PRINTED STATIONERY
/ WEBSITE DESIGN
/ PRESENTATION DESIGN
About the project
Aus Mining is an Australia-based mining company with a strong commitment to safety and environmental responsibility. Their operations span across the country, and they needed a partner to help them establish a cohesive brand identity, enhance their digital presence, and create a range of printed materials that aligned with their core values.
Reflecting Australian Heritage
They needed a brand identity that reflected their Australian heritage, commitment to safety, and the unique challenges of mining. Their existing branding was outdated and did not effectively communicate their values.
Results: We created a new logo that incorporated a kangaroo, symbolising Aus Mining's Australian roots. The vibrant hot orange and yellow gradient in the logo represented the heat from the mines, adding a dynamic and visually striking element. A clean and modern typeface was selected to enhance the professional feel of the brand.
Digital Presence
Aus Mining wanted to improve their online visibility and reach a national audience. They needed a modern, user-friendly website that would rank well in search engines and serve as a hub for company information and updates.
Website Design: We designed a user-friendly and mobile-responsive website that showcased Aus Mining's services, safety initiatives, and commitment to environmental responsibility. SEO optimisation ensured nationwide visibility.
Content Development: Engaging and informative content was created to provide valuable information to potential clients and demonstrate Aus Mining's expertise.
Stock Imagery: In the absence of on-premises photographs, we curated a collection of high-quality stock imagery that captured the essence of mining while adhering to the company's brand guidelines.
Printed Materials
The company required a variety of printed materials, including safety flyers, water bottle designs, stickers, and presentation materials, all of which needed to convey their brand's message effectively.
Safety Flyers: A series of safety flyers were designed, emphasising the importance of health and safety standards in the mining industry. These materials were not only informative but also visually appealing.
Water Bottle Designs: Unique water bottle designs were created to be used on-site, ensuring brand consistency and enhancing employee morale.
Stickers: Custom stickers were produced to brand equipment and vehicles, promoting Aus Mining's identity in the field.
Presentation Design: Colorfast developed engaging presentation materials that enabled Aus Mining to effectively communicate their values and expertise during crucial meetings.
Conclusion
Colorfast's collaboration with Aus Mining successfully redefined the company's brand identity, enhanced its digital presence, and produced a range of high-quality printed materials. The project showcased Colorfast's expertise in branding, web design, and print media, resulting in a brand that not only meets Aus Mining's needs but also sets them apart in their industry.