The Foundation
At Colorfast, we believe that a brand is more than just a logo it's the foundation of your business identity. Our branding services are designed to help you craft a unique, memorable presence that resonates with your audience and sets you apart from the competition. From strategy and naming to visual identity and collateral, we work closely with you to build a cohesive brand experience that communicates your values and vision. Whether you're launching a new business or refreshing an existing one, we create powerful, purpose-driven brands that stand the test of time.
Brand
We thrive on diving deep into creative projects.
Naming & Identity: Crafting distinctive brand names and identities that resonate.
Brand Strategy: Defining the vision, mission, and positioning for long-term success.
Logo Design: Creating memorable logo marks that capture your brand’s essence.
Brand Guidelines: Developing cohesive style guides for consistent representation.
Brand Collateral: Designing business cards, letterheads, and essential brand assets.
Advertising: Strategic campaigns that drive visibility and engagement.
Essentials
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30 minute Brand Strategy Session
Custom Logo Design (1-2 options)
Colour Palette (Primary & Secondary Colors)
Font Selection (Typography Guidance)
Basic Style Guide (2-3 pages, outlining logo usage, color, and typography)
Logo files in various formats (incl. social media icon)
Professional
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2 Hour Brand Strategy Session (more in-depth)
Custom Logo Design (2 concepts with revisions)
Colour Palette (Comprehensive Palette with brand applications)
Font Selection (Primary, Secondary Fonts & Web Safe Fonts)
Comprehensive Style Guide (5-7 pages with logo variations, usage, and guidelines for collateral)
Design Concept Variations (Branded application mockups for business cards, letterheads, social templates etc.)
Premium
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Full-Day Brand Workshop (includes stakeholder interviews, business goals alignment, and brand mission development)
Custom Logo Design (Unlimited concepts and revisions)
Colour Palette (Expanded, with color psychology insights and applications)
Font Selection & Iconography (Comprehensive typography and custom icon set)
Full Style Guide (15+ pages, covering all aspects of brand use, including digital and print guidelines)
Total Design Concept & Variations (Multiple mockups for print and digital collateral, business stationery, and website elements)
Collateral starter kit (business cards, letterheads, social media templates)