/ BRAND IDENTITY
/ PRINTED STATIONERY
/ SIGNAGE
/ VEHICLE APPLICATION
/ BUILDING APPLICATION
About the project
Custom Built Projects is a custom home builder in Port Stephens, Australia. They were looking to rebrand their business to reflect their commitment to quality, craftsmanship, and customer service. They wanted a strong logo that would represent their building services, as well as printed stationery, signage, vehicle application, and building application that were all cohesive and visually appealing.
Building a strong visual identity
The logo is a bold, geometric design that incorporates the company's initials, CB. The colour yellow was chosen because it is bright and eye-catching, matching their high-vis vests whilst it is also associated with happiness (of building your dream home) and optimism (keeping positive during the overwhelming stages). The overall branding exudes a sense of cleanliness and modernity, perfectly aligned with the aspirations of new build customers and discerning high-paying clientele.
Building Blocks
We seamlessly extended the new brand identity to encompass various touchpoints. Printed stationery, such as business cards, letterheads, and envelopes, were designed to present a consistent and professional image to clients, partners, and stakeholders. The signage solutions were tailored for application across the company's offices, showroom, and construction sites, ensuring maximum visibility and reinforcing the brand's presence in the local community.
Mobile Billboards
Recognising the significance of fleet visibility, we created eye-catching vehicle applications in the form of custom decals and wraps. These transformed Custom Built Projects' fleet of vehicles into mobile billboards, allowing the brand to be effortlessly showcased while on the move, making a memorable impression wherever they went.
A well executed brand strategy
With their renewed identity and comprehensive branding, Custom Built Projects is now primed to attract new customers, impress high-end clientele, and solidify their position as a leading custom home builder in Port Stephens, Australia. Our successful collaboration with Custom Built Projects exemplifies the power of a thoughtful and well-executed rebranding strategy in transforming a business's trajectory and success.
